Beauty Therapist Booking App — Lashes, Brows, Waxing & More
Lash infills every three weeks, brow laminations, patch tests, home visits — a beauty diary has more moving parts than most. Appointly keeps it simple: clients book from your link, pay their deposit, get their reminders, and you get your evenings back. Mobile therapist? Set a service area and only take bookings you can actually reach.
3 months free — offer ends 30 September · Nothing charged until your trial endsRegulars who book in cycles
Infills and maintenance appointments are your bread and butter. Clients can rebook their usual service in a couple of taps from their confirmation link — no DM required.
Travelling to clients
Offer at-home services? Set a service area by distance from your base, and Appointly checks the client's postcode at booking, so you never accept a job an hour away.
No-shows and late cancels
Deposits at booking plus automatic SMS reminders protect your day, and your cancellation policy — with refund windows you choose — is shown to every client before they book.
Built for beauty therapists
- Booking link for Instagram and Facebook
- Service areas for mobile and at-home appointments
- Deposits and cancellation policies per service
- SMS and email reminders, automatically
- Add-ons for combined treatments
- Instagram inbox connection for DM enquiries
Simple pricing
Two plans, no contracts. Full details on the main pricing page.
Booking link, unlimited bookings, 100 SMS reminders a month, deposits and online payments.
Everything in Standard, unlimited SMS, lower payment fees, and priority support.
Ready to stop chasing bookings?
Set up your services, share your link, and take your first booking today.
Start your free trialCommon questions
I'm mobile — can I limit how far I travel?
Yes. Set your base and a radius in miles, and Appointly checks each client's postcode at booking. Outside your area, they can't book an at-home visit.
Can clients book multiple treatments together?
Yes — add-ons let clients combine treatments (like brows with their lashes) in one booking, with the time and price adjusted automatically.
How do deposits work?
You set a deposit percentage per service and clients pay by card when booking. Money goes to your own Stripe account, and refunds follow the cancellation policy you set.